Rishiraj Sethi
Rishiraj Sethi is the co-founder of Aura Art, blending his background in taxation and finance from firms like Arthur Anderson and Ernst & Young with a passion for art. He has pioneered wealth creation through art, emphasizing its dual role as a financial asset and a spiritual exchange. Sethi focuses on enhancing the Indian art […]

Rishiraj Sethi is the co-founder of Aura Art, blending his background in taxation and finance from firms like Arthur Anderson and Ernst & Young with a passion for art. He has pioneered wealth creation through art, emphasizing its dual role as a financial asset and a spiritual exchange. Sethi focuses on enhancing the Indian art market through education, authentication improvements, and technological innovations like the Indian Art Market Index (IMA). Committed to community service, he advises aspiring entrepreneurs to blend expertise with passion, advocating a holistic approach to business and life.

Rishiraj Sethi began his career in taxation and finance with prominent roles at Arthur Anderson and Ernst & Young before transitioning to the art industry in 2008 by co-founding Aura Art. Integrating his financial acumen with a deep passion for art, Sethi has been instrumental in positioning art as a form of wealth creation, blending investment banking principles with artistic value. His journey reflects a unique blend of spiritual and financial insights, as he navigates the challenges of art authentication, market education, and corporate engagement, while also dedicating time to community service and personal growth through meditation and philanthropy.

In the conversation, we delve into his professional journey, explore his strategies for success, and gain insights into the intersection of entrepreneurship conversation.

  • Rishiraj Sethi shared his unique journey from a finance professional at Arthur Anderson and Ernst & Young to co-founding Aura Art, merging his expertise in taxation with a passion for the art world.
  • Sethi emphasized how art can be a powerful tool for wealth creation, akin to investment banking, highlighting the economic potential of art collection and its integration of spiritual and financial value.
  • He discussed the difficulties in authenticating art, especially in the secondary market, and stressed the importance of better documentation and technological solutions to enhance transparency and confidence in art investments.
  • Sethi outlined Aura Art’s efforts to educate art collectors and professionals through reports on art valuation, tax considerations, and the Indian Art Market Index (IMA), which was developed in collaboration with IIM Ahmedabad.
  • He highlighted the role of corporate patronage in boosting the art market, encouraging contemporary companies to invest in art as both a brand asset and a financial investment.
  • Sethi underscored the impact of technology in the art market, including virtual tours, high-resolution imaging, and blockchain for authenticity, stressing the need for the art world to embrace these advancements.
  • Beyond his professional endeavours, Sethi shared his involvement in community service and meditation, reflecting a holistic approach to life and work that blends business, creativity, and personal growth.
  • Sethi advised entrepreneurs to focus on solving genuine problems with passion and expertise rather than following trends, encouraging a deep understanding of their chosen field.

You are on the end, so you are definitely interested in this conversation with Rishiraj Sethi, Go and the full Koffee Conversation episode here

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