Sales has always been a cut-throat business that comes easily to some and not so easily to others. But it is an indispensable element of organisations’ operations. If you don’t sell, you die – it’s as simple as that! However, the COVID-19 crisis has introduced even more difficulties into this already challenging environment. Customers are […]

If there’s one thing customers everywhere care about – it is being served. No matter the industry, product or service, every customer is looking for solutions to their challenges, answers to their questions and support for their problems. As a result, the words ‘customer support’ hold a wealth of meaning that good companies understand whereas […]

Businesses that are highly dependent on direct sales of their products or services have been badly hit by the COVID-19 pandemic. National lockdowns, social distancing norms, economic hardships – all these challenges have made it necessary to look for find other feasible ways to make sales and hopefully earn some profits. One such possible solution […]

Over the past 5 years, India’s SME sector has grown by leaps and bounds. While this is great for the economy and the country as a whole, it does pose some quandaries for the small businesses themselves. One such quandary is whether to buy or lease office space. There is no easy or black/white answer […]

“I have a problem.” “But I don’t have the budget for a new hire!!” As a small business owner, you’ve probably made these contradictory statements at some point or another. If you’re strapped for cash or aiming to use your money for a ‘bigger’ purpose (say to expand your operations or create a digital marketing […]

Entrepreneur: a person who sets up a new business, taking on financial risks in the hope of profit So, you’ve decided to take the plunge and become an entrepreneur? Congratulations! You deserve to be commended for your courage. Leaving a steady job and taking on the life of an entrepreneur is no small feat. Entrepreneurship […]

Shark Tank is a popular American TV show where aspiring entrepreneurs try to persuade a panel of investors to invest money in their business ideas. Some of these ideas have great potential for success. These are the ones that are snapped up by the investors. Some ideas are just plain ridiculous. And some ideas, although […]

One of the first complex tasks in starting a business involves setting up the office. Before the move can be completed – whether it’s to the company’s first ‘real’ office or even to a larger space – a lot of thoughtful planning and deliberate execution are required. This can be very stressful, not only for […]

Running a small business is not a small endeavour. When funds are limited and teams are small, small business owners tend to get too involved in the details and lose sight of the big picture. And because they try to do everything (or almost everything) on their own, they become disorganised which affects their productivity. […]

What is the one thing every business needs and cannot survive without? The answer is of course, money. Without money, no business can expect to survive, much less grow. Unfortunately, unlike larger businesses; solopreneurs, entrepreneurs and small business owners don’t have access to a wide variety of funding options or large pools of funds. But […]