by Lion Amirr Virani | Jun 26, 2023 | Social Media
Think DIGITAL or go out of business! Overstated? Not quite. In today’s digital age, companies must adjust their thinking and actions to align with new realities. Newer technologies are a part of the business landscape. Equally important, the way we react to technology...
by Lion Amirr Virani | Jun 19, 2023 | Social Media
As more and more consumers ‘live’ online, social media offers a plethora of valuable branding avenues to businesses all over the world. In fact, social media has levelled the business playing field in unprecedented ways. Even smaller firms can now take advantage of...
by Lion Amirr Virani | Jun 19, 2023 | Social Media
You’re running a business, optimising your operations, managing your finances and building meaningful relationships with your customers. All well and good. But do you have a website? If you don’t, consider these 5 reasons why you need one: To showcase your products or...
by Lion Amirr Virani | Jun 5, 2023 | Social Media
“Content is King!” If you have launched a Digital Marketing campaign (or hired a specialist agency to launch one for you), you have probably come across this cliché dozens of times, if not more. Digital Marketing (DM) goes well beyond occasional Facebook posts or...
by Lion Amirr Virani | May 31, 2023 | Social Media
Digital Marketing has levelled the business landscape in ways that would have been unimaginable even a couple of decades ago. Two fields in particular, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) have opened up new avenues...
by Lion Amirr Virani | May 31, 2023 | Social Media
A 2017 survey by HubSpot Research found that over 50% of consumers want to see videos from a brand or business they support. In this study, videos took the top spot over all other types of content, including social media, blog articles and email newsletters. Fast...